Sales & Marketing Director

Company: HIRA LLC
Location: Albuquerque
Posted on: May 15, 2022

Job Description:

About this Opportunity
We are looking for an experience Senior Living Sales & Marketing Director to keep the momentum going in occupancy growth. The ideal candidate is someone with experience, who is warm, friendly, curious, creative, strong leader, and genuinely care about helping senior find the best solution for their needs and desires. This position also requires someone who is highly professional, laser focused, has strong communication skills (both written and verbal), can manage multiple areas of responsibility at once - continually adjusting priorities to meet objectives.


About Amaran Senior Living
Amaran Senior Living is premier new-construction 76-unit community that offers assisted living & memory care. Situated on a campus with Montessori1 Academy, the community's intergenerational and Montessori program is purpose for which this community was developed. The community takes a unique approach to caring for older people that emphasizes the uniqueness of each individual resident and their goals and priorities. Since opening and despite COVID-19, the community has experienced a faster lease-up (growth in occupancy) than could have been anticipated. 20% more growth will take us to 100% occupancy which we anticipate will be within a year of opening.


Position Summary
Responsible for managing all aspects of the sales process with prospective residents and their families; to include but not limited to, lead generation, responding to and following up with all inquiries, maintaining and managing accurate records and documentation through Insight CRM. Responsible for meeting Insight's standards, conversions and sales expectations. Demonstrate leadership among team members and prospective resident throughout the sales process.

Status
Full-Time Salary-Exempt

Pay
Base pay according to experience/track-record, eligible to participate in Community Sales & Marketing Director Bonus Plan.


Reports to
Administrator with support from VP of Sales & Marketing Work Hours
The Sales & Marketing Director generally works business-hours Monday - Friday and rotates weekends as the Manager on Duty, and after-hours/weekends to hold Community events and attend to after-hour/weekend tours/move-ins.


Responsibilities
* This is not a comprehensive listing of all activities, duties or responsibilities for this position.

• Making a difference by cultivating purposeful connections, brining joy and opportunity
• Upholds the Core Values of the company at all times: Wisdom; Excellence; Purpose; Innovation; Integrity; Grace; Gratitude; Synergy
• Active member of the Community Leadership Team
• Oversite & coordination of all internal and external marketing activities/initiatives
• Creates and facilities an atmosphere of hospitality & customer service
• Prepares/implements the Annual Marketing Plan
• Reports occupancy projections
• Maintains lead/lead source data base documenting all networking/sales related activities and ensuring the accuracy of Census/Occupancy Dashboards
• Creates and maintains strong external referral source network through weekly outreach
• Cultivates a desire for community members and lead sources to refer prospects to the community
• Responds to inquires within an hour of inquiry or as soon as possible
• Follows up with leads daily according to a schedule/strategy most appropriate for the individual prospect
• Overcome objections/barriers to secure reservations/move-ins
• Cultivates a desire for prospects to choose and move-in to the community
• Leads Community Leadership Team to determine, plan, execute, and host both internal and external events
• Trains Community Leadership Team to take inquiry calls, tour prospects, discover prospect needs and desires, and set next step for follow-up.
• Creates and maintains a tour-tree for the Community that identifies the order of who will take tours when the Sales & Marketing Director is not available.
• Creates and maintains a positive image for Community and the Community's management company, Insight Senior Living.
• Performs other duties as assigned Key Desired Results
  • Achieve occupancy & revenue goals, reaching & maintaining 100% occupancy.
  • Establish and maintain a customer-service/hospitality focused culture
  • Families & residents understand services offered as well as limitations and have realistic expectations for residency Driving
    This position requires local travel, driving personal vehicle, maintaining auto-insurance and maintaining an active Driver's License with a clear driving record.
    Equal Employment Opportunity The Community endeavors to provide an environment wherein human dignity prevails and all employees and applicants for employment receive equal consideration and treatment. We believe that diversity creates a healthier atmosphere. Therefore, the Community is an equal employment opportunity employer. It is the Community's policy to provide equal employment opportunity to all qualified persons, consistent with federal, state, and local equal employment opportunity laws. This policy applies to all phases of the employment relationship, including recruiting, hiring, promoting, compensating, transferring, laying off, and terminating personnel. We also hold a zero-tolerance policy concerning discrimination or harassment based upon race, color, citizenship, ancestry, national origin, religion, age, gender, sex, disability, handicap, veteran status, marital status, sexual orientation, gender identity, or any other consideration protected by federal, state or local laws. In the event of any form of harassment or discrimination, an employee shall file a grievance and follow the procedure, which is listed in the Employee Handbook of which I have received a copy. The Community will then conduct a full investigation and attempt to resolve the situation while maintaining privacy and confidentiality as best as possible for all parties involved. If determined that a policy has been violated, disciplinary action, up to and including immediate discharge, will be taken. Any retaliation against any party involved in an investigation is not permitted or accepted. Qualifications
    • Proven-track record leading Sales & Marketing for Senior Living Communities
    • Event planning experience
    • Other education/experience to succeed in the responsibilities & key desired results for the community
    • Clear criminal record & meets requirements of New Mexico Abuse Registry
    • Drivers license with clear motor vehicle record
    • Savvy with use of social media Other Requirements
      • Sincere desire to serve seniors
      • Proficiency with use of a computer, Google Workspace, and the Community CRM (lead management system)
      • Possess a high degree of interpersonal relationship skills and demonstrates the capability of relating to a variety of people and personalities in a professional manner
      • Leadership qualities
      • Strong communication skills, proficient in speaking, reading & writing the English language
      • Strong public relations and relationship building skills
      • Comfortable with public speaking, being recorded on video, appearance/speaking for television or radio opportunities
      • Self-motivated, self-regulated, ability to manage time, maintain focus on priorities, and work efficiently
      • Work schedule flexibility PI177186536

Keywords: HIRA LLC, Santa Fe , Sales & Marketing Director, Sales , Albuquerque, New Mexico