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Senior Specialist, Digital Demand Generation

Company: Thornburg Investment Management
Location: Santa Fe
Posted on: May 16, 2022

Job Description:

Thornburg Investment Management is a privately-owned global investment firm offering a range of solutions for investors around the world. Founded in 1982 and headquartered in Santa Fe, NM, we manage U.S. mutual funds, separate accounts for high net-worth investors and institutional accounts, and UCITS funds for non-U.S. investors.At Thornburg, it's more than what we do; it's how we do it. A flexible perspective built on collaboration and cross-pollination of ideas, an unconventional approach to portfolio construction, and a reputation of integrity are important aspects of how we do business. Far from the groupthink of Wall Street, Thornburg is positioned to offer a different point of view and a broader frame of reference in our global search for relative value opportunities.The Senior Specialist, Digital Demand Generation is a key member of the Digital Marketing team at Thornburg Investment Management. He/She is responsible for the company's email, mobile app and website demand generation efforts with the goal of constantly improving their end-to-end 'Impression-to-Lead Conversion' KPI performance in driving qualified lead volume growth. Email is a very important channel at Thornburg, allowing us to directly engage with our customer segments throughout their lifecycle. The successful candidate will have the winning mix of creative energy; experience successfully driving engagement through email campaigns, mobile apps and landing pages; adept at hands-on technical execution; an analytical mindset; and being extremely detail-oriented.

  • Understand business goals and requirements for all email and website projects. Assist in monthly planning, creating detailed project work-back schedules, communicating project needs and gaining consensus among cross-functional teams
  • Manage and update corporate web properties in support of the company's business objectives (e.g., revenue, qualified leads, brand presence, awareness)
  • Work directly in our Marketing Automation platform (Pardot), establish campaigns in our CRM (Salesforce), develop landing pages and forms using our Content Management System (WordPress)
  • Leverage data to target, personalize and schedule emails and surveys to appropriate house file/contact list segments
  • Work with senior management to develop and implement A/B tests to realize constant KPI improvements
  • Design, Program, Track and Report on marketing campaign KPIs and test results with Salesforce Datorama, Google Analytics, Medallia, and more---
  • Leverage test results, survey tool respondents, digital metrics (e.g., site traffic, visitor paths, conversion rates) and best practices to recommend and implement campaign strategies designed to realize greater production efficiencies
  • Own QA and usability. Ensure emails and website are functioning properly.
  • Own documentation, maintenance and communication of the email and site content delivery schedules; work with team to ensure accuracy.
    • 6-8 years of managing and optimizing digital marketing campaigns in an e-Commerce or Demand Generation environment with deep email experience
    • Skilled in hand coding HTML and inline CSS related to email template design
    • Strong email, KPI reporting web design, and UX fundamentals
    • Experience with Marketing Automation Platforms (Pardot) and using Content Management Systems (WordPress)
    • Performance marketing, A/B testing, campaign optimization experience making data-driven decisions and implementing growth strategies in support of Demand Generation objectives
    • Able to multi-task, juggle and prioritize multiple projects to meet deadlines
    • Excellent communication skills; able to communicate professionally and effectively across all levels of the organization from external vendors to senior leadership
    • Positive self-starter willing and able to take direction and thrive in a fast-paced, ever-changing environment
    • Detailed with exceptional program and project management skills
      • Thrives in building business, motivated to learn business processes and systems, and use knowledge to suggest and help implement new ideas designed to realize production efficiencies.
        • Working knowledge of digital marketing reporting and diagnostic tools (Google Analytics, Google Tag Manager, etc.), Google and Google Analytics certifications preferred but not mandatory. Datorama and Journey Mapping understanding preferred but not necessary.
        • General knowledge of the financial services and/or asset management industry a plus.
        • Bachelor's degree
          Remote option possible for the right candidate.
          • The COVID vaccine is mandatory for all Thornburg employees unless granted an accommodation under applicable state or federal law. This requirement will apply to those working on-site, those teleworking, and all new hires.
            Santa Fe is the capital of New Mexico. Founded in 1610 and nicknamed "The City Different," Santa Fe captures hearts and minds with its museums, restaurants, theater, opera, and adobe-style architecture. With an average of over 300 sunny days per year and picturesque landscape, it's no wonder that outdoor activities such as skiing and hiking in "The Land of Enchantment" attract visitors from around the world.Thornburg believes that diversity and inclusivity are vital to positive long-term success for our strategies and the firm's broader business outcomes. We are proud to be an equal opportunity employer. All qualified applications receive consideration for employment without regard to race, creed, color, religion, sex, gender, gender identity, sexual orientation, marital status, national origin, disability, age, or veteran status. The firm provides annual progress reports to the investment management team, shareholders, and executive management to highlight multiple diversity and inclusivity metrics and continually work to bring awareness to the importance of this issue.

Keywords: Thornburg Investment Management, Santa Fe , Senior Specialist, Digital Demand Generation, Other , Santa Fe, New Mexico

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