Senior Global Web Experience Marketing Specialist
Company: Arrow Electronics, Inc.
Location: Santa Fe
Posted on: May 14, 2022
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Job Description:
Position:Senior Global Web Experience Marketing SpecialistJob
Description:Arrow Electronics is excited to add this new position,
which will have Global responsibility for the administration,
maintenance, and strategy execution of the Arrow ECS Global ( Home
- Arrow ECS NA ) web presence, including our customer experience
portal, and marketing effectiveness of the web presence.This role
allows for remote work or can be located in our Colorado
headquarters.What You'll Be DoingOversee the execution of the
digital experience strategy across ECS global web
properties.Coordinate strategy, administration, and maintenance of
the web experience with the regional marketing teams to ensure
consistency across the globe.Develop and implement processes for
tracking and tagging content to ensure the digital experience
strategy is implemented effectively across all websites and
contributing to the recruiting and retention of partners and
suppliers.Ensure the tagging strategy is effectively implemented to
ensure tracking and reporting effectiveness for all users of the
site.Develop reports and recommendations to the content marketing
and brand marketing teams to ensure they are aware of user behavior
and able to adjust their content as required.Create processes and
oversee implementation of a lead process from web interactions
through Eloqua for known and unknown users to be scored and
progressive profiling to be implemented to effectively identify and
segment users for marketing campaign purposes.Contribute to the
overall success of growth metrics for partners and supplier
recruitment efforts.Implement and manage the translation processes
for content throughout the global presence.Own the web experience
and the partner experience portal program to enhance the overall
partner experience.Work with regional teams and corporate legal and
branding teams to ensure compliance with brand standards, style
guide, and consistency for all legal regulations, privacy policy,
cookie policies, etc.What You'll Need:5-7 years of experience
managing web properties.3 years of experience using Web Content
Management systems.3-5 years of experience with Google Analytics
and Google tag manager5-7 Years of experience managing web
properties, content, translation processes, and content
localization processes.5 years of experience working with teams in
multiple geographic regions.3 years of experience managing Google
Analytics and Google Tag ManagerProven ability to influence
individuals across functional areas.Proven success in improving NPS
or web experience scores with other organizations.2 years of
experience leveraging web interactions for lead scoring and
profiling and connecting to lead management programs and marketing
automation systems.Experience with Customer Portals; working with
resellers or channel partner enablement capabilities (Partner
Relationship Management experience)Experience managing
projectsBachelor's degree preferred2 years of experience with
Eloqua lead scoring models preferred5 years of experience with
marketing automation systems preferredExperience managing Google
Analytics 4 preferredExperience using Umbraco CMS 8
preferredExperience managing global web properties preferredWhat's
In It For YouAt Arrow, we recognize that financial rewards and
great benefits are important aspects of an ideal job. That's why we
offer competitive financial compensation, including various
compensation plans, and a solid benefits package.Medical, Dental,
Vision Insurance401k, With Matching ContributionsPaid Time
OffHealth Savings Account (HSA)/Health Reimbursement Account (HRA)
OptionsGrowth OpportunitiesShort-Term/Long-Term Disability
InsuranceDiscounted RTD Passes, with convenient office location off
RTD Light Rail (Dry Creek Exit)(specific to CO location)On-site
Caf-- - with Catering Option for Busy Lifestyles (availability
subject to COVID-19 office guidelines) (specific to CO
location)24/7/365 On-site Gym and Lockers, Free for Use to All
Employees! (availability subject to COVID-19 office guidelines)
(specific to CO location)Bike RacksAnd more!Remote work employees
may be required to be present at the closest designated Arrow
office for work-related purposes, at the company's request and sole
discretionAnnual Hiring Range/Hourly Rate:$78,300.00 -
$120,010.00Actual compensation offer to candidate may vary from
posted hiring range based upon geographic location, work
experience, education, and/or skill level. The pay ratio between
base pay and target incentive (if applicable) will be finalized at
offer. Location:US-CO-Denver, Colorado (Panorama Arrow
Building)Time Type:Full timeJob Category:Marketing and
CommunicationsEEO Statement:Arrow is an equal opportunity employer.
All applicants will be considered for employment without attention
to race, color, religion, gender, age, sexual orientation, gender
identity, national origin, veteran or disability status. (Arrow
EEO/AAP policy)Arrow COVID-19 Vaccination Policy:Arrow requires all
new employees in the United States to provide proof of full
COVID-19 vaccination prior to beginning work, except where
prohibited by law.
Keywords: Arrow Electronics, Inc., Santa Fe , Senior Global Web Experience Marketing Specialist, IT / Software / Systems , Santa Fe, New Mexico
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