Digital Marketing Manager- Rt 66 Sales and Marketing
Company: Route 66 Casino Hotel
Location: Albuquerque
Posted on: May 1, 2024
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Job Description:
Ready to revolutionize the digital landscape as our Digital
Marketing Manager?Are you passionate about paving the way in the
ever-evolving realm of digital marketing? Do you thrive on crafting
compelling content that captivates audiences and drives engagement?
If so, we've got the perfect role for you!As our Digital Marketing
Manager, you'll be at the forefront of our online presence, shaping
the narrative across a myriad of platforms. From our sleek websites
like www.rt66casino.com, www.dancingeaglecasino.com, and
www.lagunadevcorp.com to the dynamic realms of Facebook, Twitter,
Instagram, and beyond, you'll wield your expertise to craft content
that leaves a lasting impression.But it's not just about posting
pretty pictures and catchy captions you're the architect of our
digital strategy, mapping out a roadmap that leads to success. From
developing comprehensive e-commerce marketing plans to executing
tactical campaigns with precision, you're the driving force behind
our online growth.And let's not forget about the power of email and
text marketing with your keen eye for detail and knack for
segmentation, you'll deliver targeted messages that resonate with
our audience and keep them coming back for more.But what truly sets
you apart? It's your ability to stay ahead of the curve, constantly
innovating and adapting to the latest trends and technologies.
Whether it's harnessing the power of AI for personalized
experiences or leveraging data analytics to optimize our
strategies, you're always one step ahead of the game.So if you're a
digital dynamo with a passion for storytelling and a knack for
strategy, come join us as our Digital Marketing Manager and let's
make waves in the digital sphere together!Essential Duties &
Responsibilities:Responsible for overseeing the social media
strategy, tactics (SEO and SEM), planning and execution for three
websites: rt66casino.com, dancingeaglecasino.com and
lagunadevcorp.comEvaluate emerging technologies. Provide thought
leadership and perspective for adoption where appropriateEstablish
goals, deliverables and results for each campaign.Responsible for
all social media marketing including but not limited to Face book,
Twitter, Instagram, YouTube, Route 66 texting, e-mail campaigns,
customer app and internal communications app.Deepen the
relationship with customers by creating environments that foster
dialogue and provide a richer guest experience, allowing consumers
to be closer to our brands including, but not limited to, social
media marketing e.g. Face book, Twitter, YouTube.Design, manage and
implement digital marketing programs to ensure objectives are met
and efficiencies are maximized.Responsible for creating unique
photo-op moments, taking high-quality staged and candid photos,
having a strong understanding and experience with photo / video
editing tools, and offer an eye for impeccable detail.Report
regularly to management on social media metrics and Web
analytics.Maintain excellent writing and verbal communication
skills.Work closely with marketing departments including
advertising, public relations, database marketing, entertainment,
promotions and players club to generate accurate and compelling
content in appropriate digital and social media platforms.Develop a
thorough knowledge of services, amenities, surroundings, providing
accurate directions and information for guest inquiries about
promotions and special events.At all times maintain a courteous,
positive and professional working relationship with all LDC
personnel and the general public (e.g., clients and
vendors).Consistently exhibit creativity, flexibility,
multi-tasking skills and work under pressure.Work odd and unusual
hours, including holidays and weekends.Actively participate in
Management Development Leadership Series (MDLS) yearly.by
Jobble
Keywords: Route 66 Casino Hotel, Santa Fe , Digital Marketing Manager- Rt 66 Sales and Marketing, Executive , Albuquerque, New Mexico
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