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Vice President, Marketing

Company: BayWa r.e. Solar Systems LLC
Location: Santa Fe
Posted on: August 5, 2022

Job Description:

This position is 100% remote; candidates must be based in the U.S.
About BayWar.e.
BayWar.e.Solar Systems LLC (BayWar.e.) is dedicated to supporting local, independent installers -- the foundation of a robust and healthy solar industry. We offer best-in-class products coupled with unrivaled customer support and a growing suite of services aimed at helping installation companies run more efficiently.
For our employees,the tangible value in our company comes from the growth opportunities available to those with initiative and curiosity. We believe that the work is the boss: figure out what needs to get done and then it's all hands-on deck.
We are a company that believes culture is our backbone. Want to get to know us better? Check out our e-magazine,.
About the Position:
We seek to grow the business significantly in a controlled environment and are searching for an entrepreneurial executive with a drive to optimize marketing. This opportunity has significant responsibility and will give the VP of Marketing the ability to put their fingerprint and influence on company growth.
The VP of Marketing is responsible for leading BayWa r.e. Solar Systems, LLCs efforts related to marketing strategies and execution. At its core, this is a leadership position that is a hybrid role between strategy, operations, e-commerce and tactical work. This person will oversee at a high level the successful creation, development, and execution of all marketing efforts for the US Solar Distribution business, while leading a diverse team of marketing professionals. This includes, but is not limited to, advertising, promotions, digital marketing, events, training, vendor partnerships and customer engagement.

  • Build a robust digital and marketing strategy and plan for BayWa r.e. Solar Systems LLC that drives awareness, customer acquisition and retention
  • Develop a strategy that utilizes corporate branding and messaging that retains and acquires new customers to drive incremental revenue
  • Develop a marketing plan that reaches target segments quickly and effectively.
  • Collaborate with global and regional Corporate Marketing & Communications teams to leverage existing brand assets and processes to support local efforts.
  • Create brand-enhancing, traffic-driving marketing initiatives that drive and deliver leads
  • Define measurements of marketing effectiveness, implement tracking and reporting on measurements, and communicate these regularly with teams and leadership
  • Use analytics, market research, communication, advertising, and digital marketing to generate profitable leads.
  • Manage creation of all marketing materials, website content, social media channels, and events to support integrated marketing
  • Define, gain consensus for and implement measurable strategies that will drive revenue and increase awareness.
  • Educate sales teams on how to leverage content in the most optimal ways
  • Use analytics, market research, communication, advertising, and digital marketing to generate profitable customer leads.
  • Refine and optimize marketing campaigns continuously.
  • Lead all marketing projects, including product/services/partnership launches, collateral, customer communications, online campaigns and multimedia.
  • Develop and manage marketing budgets; measure ROI by defining, communicating, and tracking KPIs; measure and optimize marketing programs to ensure activities are effective, efficient, and deliver high return on investment.
  • Do "whatever it takes" to get the job done and work effectively and efficiently including on a tight deadline without drama or ego.
  • Build, inspire, and lead a marketing team that delivers against marketing goals, with clearly defined roles, career paths, succession plans, and employee success strategies.
  • Other duties as assigned.


    • A customer-centric executive who understands the premise of marketing, selling, and delivering a product in such a way that it exceeds customer expectations
    • Exceptional leadership skills, evidenced by successfully building, motivating, and managing high-performance teams in high growth environments
    • A history of effectively partnering as part of a highly collaborative senior management team in support of business objectives
    • Track record of developing team members into expanded roles within the organization.
    • Ability to work within established brand guidelines and corporate strategies
    • Ability to work with a diverse team global marketers across many countries to support local initiatives
    • Ability to set and achieve company and individual metrics and goals, and hold teams accountable
    • A proven track record of achieving and exceeding growth plans
    • Ability to blend data, intuition, and creativity to drive business decisions.
    • Strong communication, interpersonal and organizational skills.


      • Bachelor's degree in Marketing or a related field.
      • Minimum of 8 years of relevant marketing experience with at least 5 years in high-growth environments.
      • Minimum of 5 years' supervisory experience.
      • Demonstrated increasing levels of talent and leadership.
      • Experience leading, developing, and mentoring teams.


        • Curious - You seek to learn and understand new ideas and perspectives that differ from your own; you are inquisitive; you search for new insight.
        • Communication -When you write or speak, you are understood, and sometimes others are even inspired. You help others who are not understanding one another to do so.
        • Decision Making - You understand when decisions need to be made; you use decision-making tools, and methods; you make decisions clearly.
        • Creative Problem Solver - You are methodical; you are creative; you are resourceful in approaching problems and challenges.

          While performing the duties of this job, the employee is:

          • Regularly required to sit, talk, use repetitive motion, type, and hear.
          • Frequently required to stand, walk, use hands and fingers to handle and feel, and reach with hands and arms.
          • Occasionally required to bend, kneel, crouch, climb stairs, and reach overhead.

            ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.

Keywords: BayWa r.e. Solar Systems LLC, Santa Fe , Vice President, Marketing, Advertising , Santa Fe, New Mexico

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