Social Media Coordinator

Company: StoneAge, Inc.
Location: Durango
Posted on: November 22, 2021

Job Description:

The Social Media Coordinator delivers effective, engaging, high-quality content to customers across social media and email channels. This role is responsible for marketing the companys products and services and growing an interactive online presence that creates value for customers. This multi-faceted, creative professional delivers on StoneAges and Breadwares strategies resulting in increased market penetration, sales, and adoption of the companies products, training, and services. This role is part of the StoneAge Customer Experience Organization, whose goals are as follows: _Anyone who engages with StoneAge, Warthog, and Breadware will experience easy, effective, and seamless interactions that elevate safety, profitability, and success through every step of their journey. _ This position reports to the Director of Customer Experience (CX). ESSENTIAL FUNCTIONS Social Media and Digital Newsletter Management StoneAge High Pressure, Warthog, and Breadware Brands * Plan, create, schedule, and deliver engaging content across social media channels and email newsletters in alignment with brand content pillars, communications plans, and campaign schedules. * Coordinate with brand leads, brand stakeholders, and marketing team members to create engaging text, image, and video content featuring company products, services, customers, culture, events, and news relevant to the industries StoneAge and Breadware serve. * Coordinate with graphic designers to maintain social media cover photos and newsletter templates in alignment with marketing campaigns and branding guidelines. * Schedule social media posts in the Sprout Social platform on a regular cadence. Practice a flexible scheduling process, incorporating new or changing content into existing schedules. Manage and communicate changes, additions, or deletions to previously scheduled posts with key stakeholders. * Engage with audiences across social media channels, creating an active, friendly, and helpful digital presence for subscribers with the goal of increasing brand visibility, followers, and engagement rates. Social media community outreach activities include hashtag tracking, commenting, responding to messages (ensuring that brand and sales stakeholders are involved in all customer-service matters), and re-posting relevant content. * Follow customer, dealer, partner, competitor, and industry association social media accounts and utilize social listening tools/software per the guidance of the Customer Experience and Marketing teams. Actively review brand presence and content across accounts, summarize trends, recommendations, and re-share opportunities. * Oversee the usage, training, and optimization of social media management tools and possess strong working knowledge of marketing automation, digital marketing implementation, and project management software: Sprout Social, Wordpress, Canva, Pardot, Asana, Microsoft 365, or similar * Develop and refine social media guidelines and best-practices. Educate the company to support appropriate and optimal engagement with StoneAge brands and followers across channels. * Compile monthly social media engagement reports and campaign metrics, identifying trends and recommendations for content improvement. Partner with Marketing team members to consolidate social media metrics with inbound marketing analytics and present information to key stakeholders as required. * Participate in strategic planning sessions and prepare/present reports for the Marketing and Sales Teams, Executive Management Team, and Company when requested * Be a good teammate * Practice self-leadership * Deliver on the StoneAge Assurance Promise General * Proven work experience as a social media coordinator, able to manage multiple brand accounts simultaneously and effectively. * Possess expertise in social media platforms and stay up to date on current trends, technology, and capabilities * Collaborate with relevant teams to execute strategic initiatives, including * Leading work commitments (sprints) across campaigns or strategic categories * Breaking work into attainable milestones, engaging teams to review work early and often, and iterating across versions * Be able to self-lead, prioritize, but also ask for help when needed * Embrace and demonstrate the StoneAge OWN IT mindset and behaviors daily * Be able to communicate and interact effectively with management and team members at all levels through both verbal and written means, using clear language and visualizations to simplify complexity * Be able to learn and understand StoneAges product lines, customers, and industries served * Responsibilities may sometimes require working hours beyond normal business hours * This is an exempt, salaried position. The starting salary for the position is between $62,000 to $66,000, depending on experience, for someone meeting all of the job criteria. * We value the diversity of the people we hire and serve. Diversity at our company means fostering a workplace in which individual differences are recognized, appreciated, respected, and responded to in ways that fully develop and utilize each person's talents and strengths. Requirements * Degree and/or demonstrated work experience (2-5 years) in social media marketing * Demonstrated portfolio of work with clear examples of engagement and subscriber growth, process, and problem-solving ability Benefits StoneAge offers a comprehensive benefits program that includes group health, dental, and vision insurance, life insurance, long-term disability insurance, paid time off, paid holidays, a 401(k) plan with a guaranteed match, paid parental leave, a wellness rewards program, and much more. We are an employee-owned company with profit-sharing and an Employee Stock Ownership Plan ("ESOP"), in which shares of company stock are allocated to eligible employees each year. Our "Own It" mindset captures what many of us consider the biggest benefit of all: a highly engaged, collaborative workplace where everyone matters and every employee makes a significant impact.

Keywords: StoneAge, Inc., Santa Fe , Social Media Coordinator, Advertising , Durango, New Mexico