Marketing Specialist

Company: Enterprise Bank & Trust
Location: Santa Fe
Posted on: February 14, 2020

Job Description:

Marketing SpecialistJob Description

Summary:

This person will act as a primary marketing contact with sales team and leaders in the New Mexico and Phoenix regions, including regular participation in sales team calls, in-person meetings and planning sessions. He/she will develop the local marketing plan, including a toolkit to drive KPI's, support brand and revenue growth.

Essential Duties and Responsibilities:

• 
  
• Attend sales meetings and client events as required; work collaboratively with the sales team to ensure maximum market coverage and penetration to further drive company goals.
• Write copy, plans, PowerPoints, sales enablement tools and other marketing-related materials as needed.
• Monitor marketing collateral to ensure adherence to corporate identity and branding standards across all channels.
• Work with other members of the marketing and sales teams to prepare marketing materials as needed to support new business activities and ongoing management of existing client relationships.
• Work with sales team to produce and distribute communication pieces including but not limited to product updates, economic overviews, e-mail alerts, thought leadership, advertising, etc.
• Provide direct guidance and support on CRM management, vertical-specific creation and distribution of marketing material, segmentation of mailings, etc.
• Assist with planning and management of internal and external events, seminars and conferences to promote products and raise brand awareness.
• Assist with preparing appropriate communication for events, location and logistics, and arranging for marketing materials and promotional items.
• Maintain product knowledge and awareness of industry trends through attendance at industry conferences, competitor analysis and review of industry-related publications.
• Ensure that the Regional/Corporate goals are achieved within an established budget.
• Develop and manage a Project Management system for department-wide use.
• Design and completion of ads/requests outside the scope of campaign advertising.
• Work closely with Marketing Operations Director in maintaining and improving the data quality of contacts.
• Managing all aspects of promotional items including inventory, ordering and vendor relationships.
• Printing bids and print logistics/coordination/deadlines.
• Logo coordination with sponsorships, events, and partnerships.
• Ticket distribution with the field for events.
• Headshot coordination and create/manage headshot/photo database.
• Managing/uploading/coordinating content onto the intranet.
• Managing and completing all compliance review and approvals.
• Agendas for meetings and events.
• Preparing, formatting and editing a wide range of documents; general office duties.
• Assist with event logistics as needed.
  
  Qualifications:
  
  • 
    
  • A finisher/completer with high level of personal ownership of team performance
  • Knowledge of a wide range of marketing techniques and concepts, as well as public relations and merchandising
  • Experience with sales initiatives
  • Excellent communicator with strong technical aptitude who remains abreast of industry/technology trends (to include mobile marketing and social media) and has significant marketing and business acumen.
  • Broad knowledge of social media methodologies and techniques as well as the ability to come up with alternative ideas to leverage technology
  • Excellent communication skills - long form and short; written and verbal
  • Strong listening skills
  • Strong project management and organizational skills
    
    Education and/or Experience:
    
    • 
      
    • Bachelor's degree required. Concentration in Marketing or Communications preferred.
      
      Computer and Software Skills:
      
      • 
        
      • Microsoft Office Suite
      • Salesforce experience preferred
        
        Certificates, Licenses and Registrations:
        
        • 
          
        • None
          
          Additional Information:
          
          • 
            
          • Must be able to travel in the specified region and work a flexible schedule.
            
            Equal Opportunity Statement
            
            Enterprise Bank & Trust is committed to helping individuals with disabilities participate in the workforce and ensuring equal opportunity to apply and compete for jobs. If you need an accommodation in order to apply for a position at Enterprise Bank & Trust please contact Human Resources at hr@enterprisebank.com.
            
            Enterprise Bank & Trust is committed to managing our business and community relationships in ways that positively impact our associates, clients, and the diverse communities where we work and live. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability. All employment offers are contingent upon the applicant successfully completing both drug and background check screenings. If you would like more information about your EEO rights as an applicant under the law, please download the Equal Employment Opportunity is the Law poster at: https://link.zixcentral.com/u/324ca55e/qL5ePJcS6RG7hzIZh3soMg?u=https%3A%2F%2Fwww1.eeoc.gov%2Femployers%2Fposter.cfm

Keywords: Enterprise Bank & Trust, Santa Fe , Marketing Specialist, Advertising , Santa Fe, New Mexico